During my accounting period, the lecturer proposed a marketing problem to us just to fill the gap when break. The matter is like below:
There are three computer shops which are just located in a shop terrace consecutively. The computer shop at left hand side has a promotion of 50% discount for all products while the computer shop at the right hand side has a free gift strategy for all products. Hence, what is the strategy for the middle shop to attract customers to his/her shop? (Hints: Not marketing site)
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Izit a destructive price war where a discount of lower than 50%? --- NOPE
Izit gives more free gifts to any products sold? -- NOPE
Izit a combination of discounts and free gifts?? -- NOPE
Then what else??
The owner think a proper way which is not from marketing strategy but is psychology manners.
The answer should be ----------------->>>>>>>>>> hang a big banner displaying 'ENTRANCE'
Understand? Get the meaning?? If you dont, you cant involve yourselves in business then!!!
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